KEY TAKEAWAYS

• The Publication Plan is releasing a series of articles to help MedComms professionals navigate the rapidly evolving field of AI.
• This fourth and final article explores ISMPP Enhanced Guidance on AI, focusing on advocacy and community engagement. The piece outlines the steps we can take to ensure that AI use is responsible and fair, adheres to policy and governance standards, and is accessible to underserved communities.
• On top of this, AI use should support the key principles set out in the ISMPP’s AI position statement. Taking action to publish results of AI research or use cases could help inform and advance the field.
• For further details on ISMPP Enhanced Guidance on AI, please see our other articles in this series that focus on Navigating AI in MedComms, Education and Training, and Implementation and Use.