KEY TAKEAWAYS

• The Publication Plan is releasing a series of articles to help MedComms professionals navigate the rapidly evolving field of AI. 

• This third article explores ISMPP Enhanced Guidance on the implementation and use of AI in MedComms, outlining practical approaches to responsibly and ethically integrate AI in our work. 

• Organisational policy, transparent disclosure of AI usage, academic integrity and confidentiality, and human oversight will all be key considerations to achieving this goal. 

• Stay tuned for our final article, where we break down key recommendations on Advocacy and Community Engagement.