KEY TAKEAWAYS

• ISMPP EU 2026 spotlighted purposeful evolution in Medical Publications, with Day 1 reinforcing that sustainable efficiency requires thoughtful prioritisation and the human expertise that protects scientific quality and rigour.
• AI offers real potential to enhance speed and quality, but only when guided by strong human oversight to maintain trust and integrity.
• Early patient involvement and a clear, consistent narrative continue to be fundamental drivers of meaningful, audience‑aligned scientific communication.