Engage, inform, empower: driving patient-centred communication

KEY TAKEAWAYS

• Patient and public involvement and engagement shifts the role of patients in clinical trials from passive participation to active collaboration.
• Early and continuous patient engagement can improve trial relevance, recruitment, and retention.
• Medical communications professionals play a key role in translating complex science into accessible, patient-friendly materials and incorporating patient input into documentation.
• Patient-centred communication supports informed decision-making and strengthens patient trust and engagement.