KEY TAKEAWAYS
- ISMPP EU 2026 spotlighted purposeful evolution in Medical Publications, with Day 1 reinforcing that sustainable efficiency requires thoughtful prioritisation and the human expertise that protects scientific quality and rigour.
- AI offers real potential to enhance speed and quality, but only when guided by strong human oversight to maintain trust and integrity.
- Early patient involvement and a clear, consistent narrative continue to be fundamental drivers of meaningful, audience‑aligned scientific communication.
